Posted on 29 Sep 2013
As you know, this year in celebration of World Heart Day, we have partnered with leading healthcare provider, Bupa, to launch the Ground Miles Challenge, a campaign to get people walking a collective 5 million miles by the end of the year.
In support of this campaign we commissioned a survey in 6 countries to understand people's awareness of their walking habits. In addition to the World Heart Day materials we shared with you last week, please find below country-specific data forIndia related to walking. We have pulled out the key data highlights and have included overall comparisons between the countries, which you may wish to use in your own media materials.
We have requested the assistance of World Heart Federation member, the Public Health Foundation of India (PHFI), to launch the challenge. This is being spearheaded by Dr Monika Arora, cc'd here. The Public Health Foundation of India, will be sharing this data in their own media release, in which they talk about their launch of the Ground Miles Challenge. PHFI will be adapting the media release that was sent out to you early last week. You are welcome to use the template WHD release (attached) or the below can be used as complementary proof points in your media materials. Please note that this information is embargoed until 00.01 CET on Thursday, September 26th. The data provided must be used with the approved language only and we’d kindly ask that you not deviate from the language below.
If you would like to get involved in the Ground Miles Challenge, please email us email@example.com. If you would like to coordinate with PHFI, please feel free to email them. If you have any questions, please don’t hesitate to let us know.
The Ground Miles Team
World Heart Day survey on brisk walking – Data highlights per country
The survey was conducted online by YouGov on behalf of the World Heart Federation in Brazil, China, India, Spain, UK and USA, with a total sample size of 7,367 adults aged 18+ in August 2013, weighted to be nationally representative of each market. The survey asked respondents two questions: 1) On a typical day, approximately how much time would you estimate you spend casually walking at a slow/normal pace? And 2) On a typical day, approximately how much time would you estimate you spend briskly walking at a speed faster than normal? The data below are highlights from respondents’ answers to the brisk walking question.
International comparisons – data highlights relevant for all countries
1. The percentage of people who report they don’t know how much brisk walking they do per day
· 14% of respondents in Spain answered ‘Don’t know’
· 17% of respondents in India answered ‘Don’t know’
· 17% of respondents in China answered ‘Don’t know’
· 24% of respondents in Brazil answered ‘Don’t know’
· 34% of respondents in UK answered ‘Don’t know’
· 37% of respondents in US answered ‘Don’t know’
2. The percentage of people who walk less than 30 minutes per day, at a brisk pace
· 68% of those who reported timings in the US walk less than 30 mins per day at a brisk pace
· 67% of those who reported timings in the UK walk less than 30 mins per day at a brisk pace
· 52% of those who reported timings in Spain walk less than 30 mins per day at a brisk pace
· 49% of those who reported timings in China walk less than 30 mins per day at a brisk pace
· 46% of those who reported timings in India walk less than 30 mins per day at a brisk pace
· 46% of those who reported timings in Brazil walk less than 30 mins per day at a brisk pace
NB: The World Heart Federation recommends a minimum 30 minutes of moderate exercise, which includes brisk walking, at least five days a week
Total sample size was 1,021 adults in India aged 18+. Fieldwork was undertaken between 14 August to 20 August 2013 . The survey was carried out online. The figures have been weighted and are representative of all adults in India (aged 18+).
Please note that the data provided must be used with the approved language only (as per below):
• On average Indian adults do 39 minutes of brisk walking on a typical day
• 17% of Indian adults report that they do not know how much brisk walking they do on a typical day
• Almost half (46%) of those who reported timings walk less than 30 mins on a typical day at a brisk pace
• 8% of those who reported timings, do less than 10 minutes of brisk walking on a typical day
• Adults aged between 18-24 reported doing more brisk walking on a typical day (44 minutes) than any other age group (39 minutes for the 25-34 and the 35 to 44 groups; 33 minutes for the 45 to 54 year-old group; 36 minutes for the 55+ group)
• Overall, adults in the East of India reported doing the most brisk walking on a typical day compared to adults living in other regions of India (East: 47 mins; North: 46 mins; South: 34 mins; West: 34 mins, Central: 34 mins)
With Best Regards
Dr Rajesh Rajan